Evaluating UK Cigarette Market Case Study Example | Topics and Well Written Essays - 750 words

Evaluating UK Cigarette Market - Case Study ExampleAfter all research is an interactive procedure and on occasions result need change of judgment every once in awhile. Some hew information will always try to expand the objectives but this should watch within the confines of the overall intention.BIdentifying Markets by Segmentation - This is very important as segmentation or division of consumers by demography (age groups, ethnicity, worship etc) or geography (region, area, location etc) or personal differences (literacy levels, psychographic differences etc) will assist in later analysis which will show the market trends.C ontogeny Market-Driven Strategies - This will establish the research design through selecting and identifying the types of information to be collected and the sources to be used and finally to determine the instruments of research. The depth of the research (research design) discount again be of three varieties namelyDData Types - There are two tpes of inform ation. First is the Primary data that has to be collected by volunteers or professionals, as may be decided, and is to be collected through field work or mailers. Here questions are posed or move to smokers and data collected as per sample questions given earlier. These methods include telephone surveys, mail surveys, personal interviews or group surveys.This will reveal the pattern and rapture of smokers likes, preferences and habits. From this data collected over a period of time from all territories of UK a fair idea stern be made of the smokers locations, intensity, usage pattern, and preferences. The parameters can be widened or narrowed depending on the nature and focus of the enquiry to be undertaken.The second type of data called Secondary Data and is collected from meshwork and Library resources. This is the information that already exists and can be a bit old. This data is also to be collated with the first type and gives more coverage. In mooring of differences in an y one particular area or demography, it helps to find out why the change has occurred. Both types of research have a physique of activities and methods of conducting research associated with them. Secondary research is usually faster and less expensive to obtain than Primary research.Data analysis is needed to give the raw data any meaning. The first step in analyzing the data is cleaning and classifying the data. This is the process of checking the raw data for verification of correct data entries. This data is then coded by assigning numerical